Advertising Agency Canada
Advertising Agency for Canadian Practices and Businesses
Google, Meta, and TikTok ads built around your cost-per-lead, with creative directed by the same team that reads your ad account. Media buying and creative direction together, so new hooks get tested on a regular cadence instead of waiting on agencies to talk to each other.
Performance Advertising, Not Vanity Metrics
Many agencies will report on impressions, reach, and clicks and call it a day. We report on cost-per-lead, return on ad spend, and how much pipeline your media budget actually generated this month. If a campaign is not earning its keep, we will tell you to cut it, even if it is our biggest line item.
CPL
Cost-Per-Lead Reporting
ROAS
Return on Ad Spend Focus
Regular
Creative Refreshes
Canada
Nationwide Delivery
Channels & Capability
Every Platform That Earns Its Spend
Media buying, creative direction, landing pages, and reporting all run through the same team, so campaigns can move at the speed performance actually demands.
Google Ads
Search, Performance Max, Display, Shopping, and YouTube. We build campaigns around buying intent: keyword research, match-type discipline, conversion tracking, and negative keyword maintenance that stops budget bleeding into irrelevant searches.
Meta Ads (Facebook & Instagram)
Cold prospecting, warm retargeting, and lookalike scaling with creative that has actually been tested. We layer audience structures so you are not paying premium CPMs to talk to people who already know you.
TikTok Ads
Short-form video ads scripted to feel native to the feed, produced under our direction. We will tell you upfront if TikTok is not right for your offer. For the right businesses, the attention on this platform is still under-priced.
Creative Production Direction
Every campaign needs fresh creative to keep performing. We direct UGC-style video, polished brand video, and conversion-focused stills, produced with our production partners on a regular cadence so creative fatigue never tanks your account.
Landing Pages & CRO
Ad spend leaks fastest at the landing page. We design and build conversion-focused landing pages for your campaigns: fast, clear, mobile-first, and tested for the single action that matters most.
Tracking & Reporting
Proper conversion tracking with GA4, GTM, and server-side events where possible. Written reports plus a live dashboard. You will see what we changed, why, and what it cost.
Why Stance for Ads
Media Buying and Creative, Same Team
Creative fatigue is the number one killer of paid ad performance. Many agencies wait for clients to film something, source creators with no brief, or stretch a single piece of creative across six weeks until performance tanks. We direct new creative on a regular cadence because the same team that is reading your ad account is briefing the next shoot, with filming handled by a crew in your city.
On top of that, we will do something most agencies will not: tell you when to turn ads off. If your offer is not ready, your sales follow-up is broken, or your landing page is leaking, we will say so before we keep taking your media budget.
Regular creative refreshes directed by our team
Cost-per-lead and ROAS reporting (not vanity metrics)
Specialists across Google, Meta, TikTok, and LinkedIn
Server-side tracking with GA4 + GTM
Written reports plus live dashboard
No lock-in contracts
Connected to the Rest of Your Marketing
Ads work best when they sit inside a full marketing system: strong organic social, SEO-ranked landing pages, on-brand video and photography, and an offer that is actually compelling. We run all of that too.
Frequently Asked Questions
Advertising FAQs
Want an Audit of Your Current Ads?
Send us your Google or Meta account. We will review your tracking, account structure, creative refresh cadence, and audience layering, then show you the three highest-impact changes we would make in the first 30 days. Stance is an Australian-founded agency now working with Canadian businesses; ad creative is produced with local crews.